Discover your ideal customer’s demographic profile to use targeted marketing and increase sales.
How do you discover your ideal customer within the population? What are their traits, interests, likes, and consumer spending habits?
Join Business Librarian Madeleine Wolske to learn how to create demographic profiles to discern which aspect of the population would most likely consume your product or service. Reveal strategic insights into your ideal customer and learn what makes them tick in order to market your business better and increase profit.
We will be using Mergent Intellect and Gale Business: DemographicsNow, and we recommend you have your library card so you can follow along. If you need help accessing the databases, please reach out to Madeleine and send her an email.
Registration is Required.
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