Both locations will be closed December 24 + 25. E-Library is always open »
LIVE Webinar | Target Your Ideal Customer
Market Research 101
Discover your ideal customer’s demographic profile to use targeted marketing and increase sales.
How do you discover your ideal customer within the population? What are their traits, interests, likes, and consumer spending habits?
Join Business Librarian Madeleine Wolske to learn how to create demographic profiles to discern which aspect of the population would most likely consume your product or service. Reveal strategic insights into your ideal customer and learn what makes them tick in order to market your business better and increase profit.
We will be using Mergent Intellect and Gale Business: DemographicsNow, and we recommend you have your library card so you can follow along. If you need help accessing the databases, please reach out to Madeleine and send her an email.
Registration is Required.
Start + Grow Your Business Fall Webinar Series:
- Sep 14, LIVE Webinar | Statista for Businesses, 12pm
- Sep 28, LIVE Webinar | Ecommerce Success, 12pm
- Oct 12, LIVE Webinar | Creative Ways to Finance a Business, 7pm
- Nov 2, LIVE Webinar | Navigating Customer Service through a Pandemic, 7pm
- Nov 16, LIVE Webinar | Target Your Ideal Customer, 7pm
- Dec 7, LIVE Webinar | DIY Ecommerce, 7pm
- Dec 21, LIVE Webinar | Cultivating Your Brand, 7pm
Launching a business? We want to help. champaign.org/launch
Virtual/Online
The Library is committed to making events accessible for all. To request an Americans with Disabilities Accommodation, please complete this form, or contact us by email at info@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.
