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VIRTUAL: How to Develop a Marketing Strategy for eCommerce
Join us for a 6-part series on eCommerce businesses with Natalie Kenny Marquez of Grow Marketing + Communications!
Attendees will be challenged to evaluate their current eCommerce marketing strategy (or lack thereof), create audience personas, set measurable marketing goals, and then implement these components by developing a marketing plan using a helpful template to guide them along the way. The series will also cover the following topics:
•Evaluating your current strategy
•Creating personas for your eCommerce marketing efforts
•Setting measurable goals
•Developing a marketing plan for an ecommerce business
Advance registration is required. After registering, you will receive a confirmation email containing information about joining the meeting.
This webinar is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with the Champaign County EDC, Champaign Center Partnership, Champaign County Black Chamber of Commerce, Champaign Public Library, EDC of Decatur & Macon County, Experience Champaign-Urbana, and University of Illinois Research Park.
About the Presenter: Natalie Kenny Marquez is the owner of Grow Marketing + Communications, LLC, a marketing firm that provides business development, marketing, branding, public relations, and communication support. Natalie has served a wide variety of startups and small businesses, including in the healthcare and agriculture sectors. This includes work with small farms and farm businesses as well as large-scale grant projects through the Illinois Department of Agriculture and the United States Department of Agriculture. Prior to founding Grow Marketing + Communication, Natalie worked for over a decade in municipal government supporting communication and event planning efforts in both central Illinois and suburban Chicago. Natalie has a double major in Journalism/Advertising and Political Science from Southern Illinois University Carbondale and a Master of Public Administration from the University of Illinois at Chicago. Outside of work, Natalie is a competitive swimmer through U.S. Masters Swimming, enjoys shopping at farmers markets, spending time with her husband and their two children, and wrangling the family puppy, Taco.
Start + Grow Your Business Series:
- Jan 8, VIRTUAL: How to Develop a Marketing Strategy for eCommerce, 1 pm
- Jan 11, VIRTUAL: Advertising with Google Ads, 10 am
- Jan 11, Small Business Development Center (SBDC) Winter Office Hours, 12-3 pm
- Jan 18, IRA and Retirement for Self-Employed and Business Owners, 6 pm
- Jan 22, VIRTUAL: Auditing Your Digital Existence, 1 pm
- Jan 23, Start & Grow Your Business, 5:30 pm
- Jan 25, VIRTUAL: Unlocking Facebook & Instagram Ads, 1 pm
- Jan 30, Nonprofit Fundraising 101, 1 pm
- Jan 30, Social Media Basics for Businesses, 7 pm
- Feb 5, VIRTUAL: The Do's and Don’ts of Building an Online Store, 1 pm
- Feb 6, VIRTUAL: Email Marketing Essentials, 10 am
- Feb 8, Small Business Development Center (SBDC) Winter Office Hours, 12-3 pm
- Feb 15, SBDC Workshop: Starting Your Business in Illinois, 9 am
- Feb 19, VIRTUAL: Using Email Marketing to Promote Your Online Store, 1 pm
- Feb 27, VIRTUAL: How to Respond to Online Reviews, 1 pm
- Feb 27, Tax Basics for Business, 7 pm
Starting or growing your business? We can help! champaign.org/launch
Virtual/Online
The Library is committed to making events accessible for all. To request an Americans with Disabilities Accommodation, please complete this form, or contact us by email at info@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.
