Who Is Your Customer?
Conducting Market Research at the Library
Join us for a free workshop where you'll learn how to leverage the power of library databases to conduct comprehensive and effective market research.
Are you looking to get more information about your potential customers but don't know where to start? Learn how to harness the power of powerful online databases to:
- Gain valuable insights into your target market, including demographics, purchasing habits, and trends.
- Identify and analyze your competitors, their strengths and weaknesses, and their market share.
- Uncover industry reports, forecasts, and other critical data to inform your business decisions.
- Learn how to navigate popular library databases Mergent Intellect, Reference Solutions, and Gale Business: Demographics Now with confidence.
This workshop is ideal for:
- Entrepreneurs and small business owners
- Marketing professionals
- Anyone interested in learning how to conduct market research
No prior experience is necessary! Our Business Specialist, Lauren Gramly, will guide you through everything you need to know, from database access to search techniques.
Starting or growing your business? We can help. champaign.org/launch
Main Library, Robeson Pavilion Room A & B
The Library is committed to making events accessible for all. To request an Americans with Disabilities Accommodation, please complete this form, or contact us by email at info@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.
