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Telling Your Story | Research & Identity
Business Workshop
Who do you count on to make sure your business presence leaves a mark? Who do you rely on to make sure there's appropriate messaging online and in the media? Do you consult on your professional style? Where do you find true and real-time information about what’s going on in your community and around the world?
Designing messages for businesses start with good, old-fashioned planning, and putting pen to paper. This is how you build your champion diary. You can have one person coaching you through all of those tasks, you can hire an agency to get this handled, however, this workshop will teach you how to go write before things ever go left.
During this introductory stage, we discuss where to source industry-specific information, how to find out what the markets are saying from trusted professionals, and how to write messaging that fills that gap.
Telling Your Story is a four-part series including Research & Identity (June 11), Design & Create (June 25), Branding & Positioning Power (July 9), and Insights & Mindful Leadership (July 23). You are welcome to attend one workshop or more than one!
About the presenter: Shannon McFarland is a publicist, investor, and inherent board member raised in central Illinois. A graduate of Urbana High School (c/o '05), Shannon is a seasoned communications professional with editorial experience across STEM, venture capital, sports, and Black classical music in major US markets. Upon graduating from Urbana High, Shannon played and coached volleyball at Clark Atlanta University in Atlanta, GA and received her masters in Recreation and Sport Management from Florida International University in Miami, FL, while working for the 2011-12 NBA Champions Miami Heat. Shannon was inducted into the Urbana Athletic Hall of Fame in 2015, and included in the News-Gazette Best of the Decade 2010-2020.
Starting or growing your business? We can help. champaign.org/launch
Douglass Branch Library, Meeting Room at Douglass Branch
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