How to Optimize Business Revenue and Inclusivity

Live Webinar
Monday, August 2, 2021
7:00 pm – 8:00 pm

Join this webinar and learn how to pivot your businesses to generate even more revenue and how to embrace inclusion in face of the Covid 19 Pandemic.

An evolving Covid-19 Pandemic has pivoted our behaviors in everything we do in our businesses from owners' and customers' points of view. Online activities, sales, and services for groceries, products, and online education have increased exponentially. At the same time, heightened importance has also touched upon diversity and inclusion efforts by employers, businesses, and communities. Everyone being ‘on edge’ has had polarizing experiences of increased or decreased quality of life, revenues, and customer loyalties.

The question is, “How do we pivot our businesses to generate even more revenue and, at the same time, how to embrace inclusion in all we do in our businesses in face of Covid 19 Pandemic?”

We begin to think differently in this ‘new’ normal and begin to consider:

  • Tapping into a 10 billion dollar ‘untapped’ market in our country.
  • Realizing about being part of 70% local and national e-commerce businesses that have websites that force customers not to abandon your product or services – but buy somewhere else.
  • Gaining confidence in the likely economic rebound and possibly tapping into new revenue streams.

This webinar will reveal some of these ‘secrets’ that may increase your business revenues by 30% and increase your customer-facing business, as much as 65%. These businesses include advisory services, financial institutions, healthcare, hospitality, online education/services, restaurants, and retail. Additionally, this webinar will provide you these 5 take-aways:

  • How to reach out to the widest possible audiences in your business website and how to design your website to be diverse-ability-friendly and to optimize your online profits and business presence.
  • How to maintain website accessibility vigilance for your business and how to leverage the right tools and expertise to ensure that your website is beyond federal compliance and to minimize risks of lawsuits.
  • How to create and maintain the most inclusive customer- and employee- workplace and business through leveraging best practices, resources, and inclusive technology.
  • How to create and maintain an authentic culture of inclusivity in your branding, digital accessibility, workplace environment, and customer-facing relations.
  • How to prepare your business for a comprehensive or limited accessibility audit and to enhance your business maturation toward holistic business inclusivity for everyone, including employees and customers.

About the Presenter: Charles Lane has over 30 years of experience in non-profits in direct service, executive management, and consulting capacities. A graduate from the University of California Berkeley with a master’s degree in Social Welfare and a bachelor’s degree in Psychology from California State University. He and his consulting associates are Certified Professionals in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals (IAAP) and currently pursuing their DE&I and PHR certifications.   “I enjoy empowering organizations, who include businesses, non-profits, and other entities, to develop healthy strategies to pivot and to strengthen their relationships with everyone so they can know themselves as inclusive, diverse, and accessible while achieving optimal organizational performance and creating positive customer experience for everyone.”

Registration is required. Sign up to get the Zoom link. 

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