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Telling Your Story | Research & Identity

Thu, Jun 22, 2023
12:00 pm – 1:00 pm

Start + Grow Your Business

Who can you count on to make you look good? Who do you rely on to make sure you’re saying the right things to the media? Who’s your on-demand stylist? Who’ll give you true and real-time information about what’s going on in your community and around the world?

Designing the right messages for businesses starts with good, old-fashioned planning and putting pen to paper. You can begin your champion diary, have one person coaching you through all of those tasks, or you hire an agency to get this handled. This workshop will coach you on how to go write before things go left.

During this introductory stage, we discuss where to source industry-specific information, how to find out what the markets are saying, and how to write messaging that fills that gap.

About the Presenter:

Shannon McFarland is Venture Associate at High Street Equity Partners, focusing on communications and content strategy. Shannon is a seasoned communications professional with experience across sports, media and entertainment in major US markets. Prior to joining High Street Equity Partners, Shannon founded Champion Diaries Management to support athletes, entrepreneurs, and government agencies, with a focus on messaging and brand positioning. Born and raised in Urbana-Champaign, Illinois, Shannon is a graduate of Clark Atlanta University, and Florida International University.

Registration is encouraged. 

Telling Your Story is a four-part series including   Research & Identity (June 22), Design & Create (July 6), Branding & Positioning Power (July 20), and Insights & Mindful Leadership (August 3). You are welcome to attend one or more! 

Start + Grow Your Business Series:

+ Small Business Development Center (SBDC) Office Hours, Thursdays from 12–3 pm (starting June 15)

  • Stop by Launch at the Library for SBDC Office Hours. Get your questions answered by Madeleine Wolske, SBDC Director.

Starting or growing your business? Champaign.org/launch

Registration is closed.

Adults | Business

Main Library, Robeson Pavilion Room C

The Library is committed to making events accessible for all. To request an Americans with Disabilities Accommodation, please complete this form, or contact us by email at info@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.


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