Advance your marketing strategy with the Hub for Brand Innovation and Advertising Technology at UIUC.
Brand identity isn't just your logo; it extends to your organization's culture, products and services, and leadership. How does your brand differentiate from, or appear similar to, your competitors? Why is it something that should be protected?
In this session, you will learn state-of-the-art tactics, best practices, and practical ways to secure your identity and your organization's brand.
About the Presenter: Mike Yao is a Professor of Digital Media and the Head of the Charles H. Sandage Department of Advertising in the College of Media. He teaches a digital media & marketing course at the Gies College of Business as an affiliated professor of business administration. Mike's scholarly work focuses on digitally mediated social behavior and human-technology interaction. He is an Associate Editor of a flagship journal in communication research since 2018 and an editorial board member of two media journals for the past eight years. Professor Yao received his Ph.D. in communications in 2006 from the University of California at Santa Barbara.
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