Visiting March 7? You'll need your library card number to check out.

Market Research 101: Identify Your Customers

Thu, Jun 30, 2022
12:00 pm – 1:30 pm

Start + Grow Your Business

Join our business librarian for an afternoon of identifying your ideal customer! Come ready to research and use Gale Business: DemographicsNow and Mergent Intellect to:

  • Identify your customer demographic: how much money they make, where they live, and what they value;
  • Understand what your customers want, their buying behavior, how to market to them, and generate a profitable advantage;
  • Start developing your marketing plan.

This workshop is not just for those who want to start a business or nonprofit, but also for those who want to reevaluate their current enterprise and grow.

Laptops will be provided and you do not need a library card.

About the Presenter: This workshop will be led by Madeleine Wolske, Business Librarian.

Registration is not required, but encouraged.

Start + Grow Your Business Workshop Series:

Starting or growing your business?

Registration is closed.

Adults | Business

Main Library, Robeson Pavilion Room C

The Library is committed to making events accessible for all. To request an accommodation, please complete this form, or contact us by email at, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.

Questions? Ask Us.