Market Research 101: Identify Your Customers
Start + Grow Your Business
Join our business librarian for an afternoon of identifying your ideal customer! Come ready to research and use Gale Business: DemographicsNow and Mergent Intellect to:
- Identify your customer demographic: how much money they make, where they live, and what they value;
- Understand what your customers want, their buying behavior, how to market to them, and generate a profitable advantage;
- Start developing your marketing plan.
This workshop is not just for those who want to start a business or nonprofit, but also for those who want to reevaluate their current enterprise and grow.
Laptops will be provided and you do not need a library card.
About the Presenter: This workshop will be led by Madeleine Wolske, Business Librarian.
Registration is not required, but encouraged.
Start + Grow Your Business Workshop Series:
- Jun 2, Market Research 101: Evaluate Your Industry and Environment, 12 pm
- Jun 6, Scaling Your Business, 7 pm
- Jun 8, Instagram for Business 201, 10 am
- Jun 16, Q&A with the Brand Hub, 12 pm
- Jun 20, So You Want to Own a Restaurant, 7 pm
- Jun 30, Market Research 101: Identify Your Customers, 12 pm
Starting or growing your business? Champaign.org/launch
Registration is closed.
Main Library, Robeson Pavilion Room C
The Library is committed to making events accessible for all. To request an accommodation, please complete this form, or contact us by email at librarian@champaign.org, by phone at 217/403-2050, or through chat. Learn more about accessibility at the library.
