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Market Research 101

Live Webinar
Thursday, October 28, 2021
12:00 pm – 1:00 pm

Join this webinar to learn how to use library resources to start researching your market.

Thinking about starting a new business and need to validate it? Want to unveil a new product or service and not sure if your customers will love your idea?

Meet your new best friend, Market Research! Join us and get an introduction to what library tools you can use to research your market efficiently and effectively to strategically set yourself up for success. At this webinar, you'll learn how to:

  • determine your product or service's demographics
  • identify, target, and market to your ideal consumer
  • analyze industry trends
  • understand the scope and makeup of your potential market
  • find your competitors

Registration is required. Sign up to get the Zoom link.

About the Presenters: This webinar will be led by Madeleine Wolske, Business Librarian, and Laura Reiss, Adult Services Librarian.

Start + Grow Your Business Workshop Series:

Starting or growing your business? We can help. Champaign.org/launch


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Adults | Business

Virtual/Online


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