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Identify Your Customers

Live Webinar
Thu, Feb 25, 2021
8:00 am – 9:00 am

Join this interactive workshop and learn to use library resources to identify your customers.

Learn how to use library resources to determine your customer segments, analyze your market potential, and start developing your marketing plan. We will use Gale: DemographicsNow and Mergent Intellect to identify your customer demographic, how much money they make, where they live, and what they value. By identifying and creating your ideal customer profile, you can understand what they want, how to market to them, and generate a profitable advantage. Understanding your customer's buying behavior is also important, because it allows you to comprehend what your customer will need and how often they will purchase your product or service.

About the Presenter: This workshop will be led by Madeleine Wolske, Business Librarian. You will need a library card to use our online resources, contact Madeleine if you have any questions. This workshop is not just for those who want to start a business or nonprofit, but also for those who want to reevaluate their current enterprise and grow.

Registration is required. Sign up to get the Zoom link. 

Start + Grow Your Business webinar series:

Starting or Growing your Business? We can help. Champaign.org/launch


Sign up

Adults | Business

Virtual/Online

The Library is committed to making events accessible for all. To request an accommodation, please complete this form, or contact us by email at librarian@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.


Questions? Ask Us.