Advance your marketing strategy with the Hub for Brand Innovation and Advertising Technology at UIUC.
Social media marketing goes beyond a single channel. So how can brand managers efficiently and effectively create, manage and measure campaigns that add value and get results?
For marketers to maintain a competitive advantage, they must adopt an agile strategy that reaches customers at multiple touch points. Join us to learn how to create real connections with the people most important to your business—delivering a true omnichannel experience.
About the Presenter: Marisa Peacock is a full time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign. She teaches Writing for Public Relations and Advertising Management Plan. She is also the Faculty Chair for internships and experiential learning. Along with her teaching experience, she is the chief strategist for the Strategic Peacock, which she founded in 2010. As a social media strategist and consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.
Marisa received her Master of Arts in Liberal Studies in American Studies at Georgetown University and her undergraduate degree in psychology from Mount Holyoke College. She has presented at several marketing and media conferences, including the Home Furnishings Association, LavaCon, Luxury Travel Exchange, Association of Coupon Professionals, J. Boye, SocialSlam and Gilbane Boston.
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