Audience Analysis: People, Power & Influence

Social Media Strategy with the Brand Hub
Thursday, October 28, 2021
9:00 am – 10:00 am

Understand the finer points of analyzing your audience with the Brand Hub at UIUC and Lodgic Everyday Community.

Defining an audience, determining the appropriate messaging, and identifying the right communication channels always was, and still is, a critical step when crafting any marketing strategy. There is no longer one channel that reaches everyone and you can no longer rely on only one message to be shared to all audiences. Deploying a successful social media strategy, requires an intimate understanding of the niche audiences you are trying to reach. But where to start?

In this workshop we’ll learn

  • how to conduct a demographic audience analysis using research and user analytics,
  • how to relate communication messages to your targeted audience's values, needs, and interest;
  • and how to unlock the power of influence within your audience.

This workshop is brought to you in partnership with the Brand Hub, Lodgic Everyday Community, and The Urbana Free Library.

About the Presenter: Marisa Peacock is a full time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign. She teaches Writing for Public Relations and Advertising Management Plan. She is also the Faculty Chair for internships and experiential learning. Along with her teaching experience, she is the chief strategist for the Strategic Peacock, which she founded in 2010. As a social media strategist and consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

Marisa received her Master of Arts in Liberal Studies in American Studies at Georgetown University and her undergraduate degree in psychology from Mount Holyoke College. She has presented at several marketing and media conferences, including the Home Furnishings Association, LavaCon, Luxury Travel Exchange, Association of Coupon Professionals, J. Boye, SocialSlam and Gilbane Boston.

This workshop will be in-person at Lodgic Everyday Community. If you want to join the webinar, registration is required. Sign up to reserve your spot or receive a recording.

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