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How to Run an Annual Campaign
Foundational Fundraising
Annual campaigns are considered one of the primary “legs” of a strong fundraising platform in nonprofit organizations. These recurring, organized efforts to raise money on a yearly basis support essential operations and can include outreach, direct asks, and fundraising events.
Join us for this session, led by guest presenter Sharla Jolly, Senior Development Manager of the American Cancer Society, to learn about annual giving and tips for running a successful campaign. Understand how to set goals, effectively communicate your nonprofit’s mission, launch your marketing efforts, research prospects, and build and develop a base of donors while leveraging the year-end giving season.
Advance registration suggested. Please Register Here
Presented in partnership with the Community Foundation of East Central Illinois.
About the presenter: Sharla Jolly has more than 30 years of experience with communications, marketing, and fundraising in higher education and nonprofit environments, and she enjoys working with non-profits to develop solid fundraising plans that can help them meet their long-term goals. Sharla currently serves as a Senior Development Manager for the American Cancer Society (ACS) where she oversees the Coaches vs Cancer of Illinois event among other responsibilities. Prior to ACS, Sharla served as the Director of Leadership Giving at Carle Health, led the development team at Cunningham Children’s Home, and worked on annual giving and stewardship practices in the Annual Giving Office at the University of Illinois.
Sharla received her Bachelor of Science degree in Broadcast Journalism from Southern Illinois University at Carbondale. She has lived in the Champaign-Urbana community for more than thirty years and is very active in the community through the Association of Fundraising Professionals of East Central Illinois, United Way of Champaign County, Rotary Club of Champaign and more. She and her husband have four adult children and a 7-pound dog named Jellybean.
Starting or growing a nonprofit? We can help. champaign.org/launch
Main Library, Robeson Pavilion Room A & B
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