Leverage Your Online Community
Social Media Strategy with the Brand Hub
Learn how to manage, monitor & measure your brand and community online with the Brand Hub at UIUC at Lodgic Everyday Community.
Brands need to continually engage and nurture their fans, followers, customers and enthusiasts if they want to have an effective online presence. Engaging with your community on social media can be a challenge if you don't know how to go about it. Community management can help build a bridge between your brand and its community.
In this workshop we’ll learn
- how to effectively manage an online community to increase interactions, brand loyalty and exclusive brand experiences, and
- how to measure the success of your community management experience.
This workshop is brought to you in partnership with the Brand Hub, Lodgic Everyday Community, and The Urbana Free Library.
About the Presenter: Marisa Peacock is a full time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign. She teaches Writing for Public Relations and Advertising Management Plan. She is also the Faculty Chair for internships and experiential learning. Along with her teaching experience, she is the chief strategist for the Strategic Peacock, which she founded in 2010. As a social media strategist and consultant, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.
Marisa received her Master of Arts in Liberal Studies in American Studies at Georgetown University and her undergraduate degree in psychology from Mount Holyoke College. She has presented at several marketing and media conferences, including the Home Furnishings Association, LavaCon, Luxury Travel Exchange, Association of Coupon Professionals, J. Boye, SocialSlam and Gilbane Boston.
This workshop will be in-person at Lodgic Everyday Community. If you want to join the webinar, registration is required. Sign up to reserve your spot or receive a recording.
Start + Grow Your Business Workshop Series:
- Nov 1, Shifting with Success: Navigating Redirections, 7 pm
- Nov 15, Expand Your Credibility with LinkedIn, 7 pm
- Nov 18, Leverage Your Online Community, 9 am
- Nov 29, Creating a Winning Social Media Strategy for Your Brand, 7 pm
Starting or growing your business? We can help. Champaign.org/launch
Virtual/Online
The Library is committed to making events accessible for all. To request an Americans with Disabilities Accommodation, please complete this form, or contact us by email at info@champaign.org, by phone at 217/403-2000, or through chat. Learn more about accessibility at the library.
