Resources online

Best databases

• Product positioning , Encyclopedia of Small Business, Gale Virtual Reference Library
• Target marketing , Encyclopedia of Business and Finance, Gale Virtual Reference Library

Best web links

• Consumer Expenditure Surveys from the Bureau of Labor Statistics
• American Demographics has articles on demographic data and trends
• Market Research Manual – NYC Public Library

Resources at the library

Check the catalog
Search the catalog under Any Keyword or Subject Keyword . Try a search on marketing research.

Browse the shelves at these Dewey (shelf) numbers
658.8s – marketing

Books, Audiobooks and DVDs to check out

• Don't Think Pink: What Really Makes Women Buy--And How to Increase Your Share of This Crucial Market (Nonfiction/658.834/Joh)
• The Long Tail: Why the Future of Business is Selling Less of More (Audiobooks/658.802/And)
• That's Marketing: Understanding Customer Behavior (DVD/658.8342/Thats)
• Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers (Nonfiction/658.8342/Joh)
• The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape (Nonfiction/658.83/Wat)
• Satisfaction: How Every Great Company Listens to the Voice of the Customer (Nonfiction/658.8343/Den)
• The Executive Guide to Corporate Events & Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth (Nonfiction/659.2/All)

Books to use only at the library

• Market Guide, Editor & Publisher (Reference/R/380.1/Edi)

Fast facts from our info pros