Market Research
An important part of buiding your business is understanding your customers and the market for your product.
Resources online
Best databases
- Product positioning , Encyclopedia of Small Business, Gale Virtual Reference Library
- Target marketing , Encyclopedia of Business and Finance, Gale Virtual Reference Library
Best web links
- Consumer Expenditure Surveys from the Bureau of Labor Statistics
- American Demographics has articles on demographic data and trends
- Market Research Manual – NYC Public Library
Resources at the library
Check the catalog
Search the catalog under Any Keyword or Subject Keyword . Try a search on marketing research.
Browse the shelves at these Dewey (shelf) numbers
658.8s – marketing
Books to use only at the library
- Market Guide, Editor & Publisher (Reference/R/380.1/Edi)
